Gamescop loses 3 billion after their turn to bitcoins

After announcing his Bitcoin purchase plan, he lost $ 3 billion in the stock market in the stock market. Investors doubt this strategy, suspicion of hiding the structural problems of society.

Gamescop injection of 13 billion bitcoins and collapse

March 26, 2025, GameStop announced its intention to use a product of a $ 1.3 billion convertible offer to buy bitcoins.

This announcement was one day after the company proposed to introduce reserves in cryptocurrencies, especially bitcoins and stablecoins indexed to the US dollar.

Investors initially welcomed these reports and on the same day the announcement increased the Gamestop by 12 %.

The feeling, however, quickly turned. On March 27, the event dropped by almost 24 %, which, according to Google Finance, had approximately $ 3 billion to market capitalization.

This tension of markets emphasizes growing concerns about the company’s strategic management.

According to Bret Kenwell, an American investment analyst in the ethor, ”LInvestors do not necessarily have to be optimistic about the basic activity » And question the viability of the economic model of the gamestop.

Controversial strategic change in uncertain context

Gamestop’s decision is a growing trend among these companies that decide to integrate bitcoins into their cash. This approach has been significantly popularized by strategy (formerly Microsthegy), which has spent more than $ 30 billion since 2020 to get bitcoins.

The Gamesop Board unanimously confirmed this new investment policy, allowing bitcoin and stablecoins to obtain.

The company currently has a significant cash and 1 February 2025 will reach $ 4.77 billion, against $ 921.7 million in the previous year, giving it considerable space for the maneuver.

However, this strategic turn comes in an unstable macroeconomic context, which is noted in particular by the commercial wars initiated by the customs tariffs of US President Donald Trump.

Bitcoin has decreased by 7 %since the beginning of the year, oscillating around $ 87,000 27. March 2025, which adds a layer of uncertainty.

A risky bet on the future?

Would the noon reaction of the financial market reveal the main problem: Gamesop would try to hide the shortcomings of its traditional economic model behind the madness for bitcoins? As Bret Kenwell, Etoro analyst explicitly formulated: “ If Bitcoin becomes the beer of their strategy, what happens to the rest of their activities? »»

This diversification towards the cryptus, albeit bold, will undergo unpredictable fluctuations in the market crypto. A significant decline in the Bitcoin course could significantly weaken the finances of the gamestop, already in full transformation after several years of irregular power.

Massive stock sales show that investors doubt the relevance of this strategy in relation to the basic challenges with which the company faces in its industry.

However, by building a new economic dynamics, Gamestop can try to attract the attention of the new generation of investors and shareholders who follow cryptocurrencies.

At a time when the video game industry develops towards digital and potentially decentralized models, this approach could pretend to be a deeper strategic relocation of society. Only the future will tell us whether this initiative will allow Gamesiop to bounce back permanently or emphasize only the uncertainties surrounding its economic model.

FENELON L.

Passionate Bitcoin, I like to explore meanders blockchain and cryptos and share my discoveries with the community. My dream is to live in a world where privacy and financial freedom is guaranteed for everyone, and I firmly believe that Bitcoin is a tool that can make it possible.

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The words and opinions expressed in this article are involved only by their author and should not be considered investment counseling. Do your own research before any investment decision.